--- title: The AI Collision Course description: Lemongrass Sales Director Joe Campbell sits down with AI expert Dr. Daniel Hulme to discuss how AI will impact SAP customers and businesses more broadly. --- [![Lemongrass Cloud | SAP on Cloud Managed Service Provider](https://lemongrasscloud.com/wp-content/uploads/2021/09/Lemongrass-Logo_Green-and-White_Horizontal-small.png)](https://lemongrasscloud.com/) [Customer Login](https://www.micloudservice.com/) [Contact Us](https://lemongrasscloud.com/company/contact/) Services ##### [Services Overview](https://lemongrasscloud.com/services) Our services include end-to-end support for the entire customer lifecycle spanning Planning, Migration, Operation, and Innovation. ![](https://lemongrasscloud.com/wp-content/uploads/2021/09/Data-Sheet-1-1-1.svg) Data Sheet [Lemongrass Corporate Overview](https://lemongrasscloud.com/wp-content/uploads/2021/02/Lemongrass-Corporate-Overview.pdf) [Plan](https://lemongrasscloud.com/services/cloud-strategy/) - [Business Case Creation](https://lemongrasscloud.com/services/cloud-strategy/business-case-creation/) - 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[SAP on AWS](https://lemongrasscloud.com/cloud/sap-on-aws/) - [SAP on Azure](https://lemongrasscloud.com/cloud/sap-on-azure/) - [SAP on Google Cloud](https://lemongrasscloud.com/cloud/sap-on-google-cloud/) LEMONGRASS CLOUD PLATFORM - [LCP](https://lemongrasscloud.com/cloud-platform/lcp/) - [Intelligent Onboarding](https://lemongrasscloud.com/cloud-platform/onboarding/) - [Intelligent Operate](https://lemongrasscloud.com/cloud-platform/operate/) - [Intelligent Finance](https://lemongrasscloud.com/cloud-platform/financial/) Customers ##### CUSTOMERS Lemongrass is home to one of the largest dedicated, credentialed SAP on Cloud teams in the world. ![Fender-black-logo](https://info.lemongrasscloud.com/hs-fs/hubfs/Imported%20images/Fender-black-logo.png?width=300&height=107&name=Fender-black-logo.png) Customer Story [Fender Musical Instruments Corporation](https://lemongrasscloud.com/case-studies/fender-musical-instruments-corp-sap-migration-to-aws-cloud/) - [Lemongrass Cloud Platform Portal](https://www.micloudservice.com/) - [Customer Support](https://lemonaid.lemongrasscloud.com/) - [Case Studies](https://lemongrasscloud.com/resources/case-studies/) Company ##### COMPANY Lemongrass is a software-enabled services provider, synonymous with SAP on Cloud. ![Fire](https://info.lemongrasscloud.com/hubfs/Imported%20images/Fire.svg) Hot Off The Press [Pick n Pay Selects AWS as Its Strategic Cloud Provider](https://lemongrasscloud.com/press-release/pick-n-pay-selects-aws-as-its-strategic-cloud-provider/) ABOUT US - [Company Overview](https://lemongrasscloud.com/company/about-us/) - [Corporate Responsibility](https://lemongrasscloud.com/company/corporate-responsibility/) - [Leadership](https://lemongrasscloud.com/leadership/) - [Partners](https://lemongrasscloud.com/partners/) - [Contact](https://lemongrasscloud.com/company/contact/) CAREERS - [Careers Overview](https://lemongrasscloud.com/company/careers/) - [Job Opportunities](https://lemongrasscloud.com/company/job-opportunities/) NEWSROOM - [Media Coverage](https://lemongrasscloud.com/resources/media-coverage/) - [Press Releases](https://lemongrasscloud.com/resources/press-releases/) Resources ##### RESOURCES Explore videos, webinars, case studies and more. ![video](https://info.lemongrasscloud.com/hubfs/Imported%20images/video.svg) Featured Video [How to Navigate your SAP on Cloud Journey](https://lemongrasscloud.com/on-demand-content/how-to-navigate-your-sap-on-cloud-journey/) - [Insights Blog](https://lemongrasscloud.com/resources/insights-blog/) - [Events](https://lemongrasscloud.com/resources/events/) - [Case Studies](https://lemongrasscloud.com/resources/case-studies/) - [Data Sheets](https://lemongrasscloud.com/resources/data-sheets/) - [Reports and eBooks](https://lemongrasscloud.com/resources/ebooks-and-reports/) - [Videos and Webinars](https://lemongrasscloud.com/resources/webinars-and-podcast/) [Careers](https://lemongrasscloud.com/company/careers/) # The AI Collision Course In this video, Lemongrass Sales Director Joe Campbell sits down with AI expert, Dr. Daniel Hulme to discuss how AI will impact SAP customers and businesses more broadly. Tune in to gain a broader perspective on AI and learn: - How generative AI and large language models may disrupt ERPs like SAP - Recommendations for organizations that want to prepare for AI - The importance of identifying friction points across supply chains and operations to address with AI - How companies should structure themselves with agile methodologies, collective backlog of frictions, and a focus on building digital twins for adaptability ## Enjoy this video? There's more where that came from! Check out our resources library. [Explore](https://lemongrasscloud.com/resources/webinars-and-podcast/) #### Contact Us ![Lemongrass-Logo_Green-and-White_Horizontal-small](https://info.lemongrasscloud.com/hs-fs/hubfs/Lemongrass-Logo_Green-and-White_Horizontal-small.png?width=460&name=Lemongrass-Logo_Green-and-White_Horizontal-small.png) **United States (HQ)** 100 Campus Town Circle Ste.103 #2014 Ewing, NJ 08638 **United Kingdom** 20-22 Queen Victoria Street Reading, RG1 1TG US: 1.800.975.9906 UK: +44 808 234 3576 APAC: +61 1 800 862 041 #### Services - [Plan](https://lemongrasscloud.com/services/cloud-strategy/) - [Migrate](https://lemongrasscloud.com/services/migrate/) - [Operate](https://lemongrasscloud.com/services/operate/) - [Innovate](https://lemongrasscloud.com/services/innovation/) - [Secure](https://lemongrasscloud.com/services/security/) #### Hyperscalers - [SAP on AWS](https://lemongrasscloud.com/services/cloud-strategy/) - [SAP on Azure](https://lemongrasscloud.com/services/migrate/) - [SAP on Google Cloud](https://lemongrasscloud.com/services/operate/) #### LCP - [LCP](https://lemongrasscloud.com/cloud-platform/lcp/) - [Intelligent Onboarding](https://lemongrasscloud.com/cloud-platform/onboarding/) - [Intelligent Operate](https://lemongrasscloud.com/cloud-platform/operate/) - [Intelligent Finance](https://lemongrasscloud.com/cloud-platform/financial/) #### Customers - [Lemongrass Cloud Platform Portal](https://www.micloudservice.com/) - [Customer Support](https://lemonaid.lemongrasscloud.com/) - [Case Studies](https://lemongrasscloud.com/resources/case-studies/) #### Company - [Company Overview](https://lemongrasscloud.com/company/about-us/) - [Corporate Responsibility](https://lemongrasscloud.com/company/corporate-responsibility/) - [Careers](https://lemongrasscloud.com/company/careers/) - [Leadership](https://lemongrasscloud.com/leadership/) - [Partners](https://lemongrasscloud.com/partners/) - [Media Coverage](https://lemongrasscloud.com/resources/media-coverage/) - [Press Releases](https://lemongrasscloud.com/resources/press-releases/) - [Contact](https://lemongrasscloud.com/company/contact/) #### Resources - [Insights Blog](https://lemongrasscloud.com/resources/insights-blog/) - [Events](https://lemongrasscloud.com/resources/events/) - [Case Studies](https://lemongrasscloud.com/resources/case-studies/) - [Data Sheets](https://lemongrasscloud.com/resources/data-sheets/) - [Reports and eBooks](https://lemongrasscloud.com/resources/ebooks-and-reports/) - [Videos and Webinars](https://lemongrasscloud.com/resources/webinars-and-podcast/) [Linkedin](https://www.linkedin.com/company/lemongrass-consulting-ltd) [Twitter](https://twitter.com/LemongrassCloud) [Envelope](mailto:info@lemongrassconsulting.com) [Youtube](https://www.youtube.com/channel/UC-NSFtKyjbcTTdgJhmKVF1g) [Facebook](https://business.facebook.com/LemongrassCloud/) © Copyright 2022, Lemongrass Consulting [Legal & Privacy](https://lemongrasscloud.com/legal-and-privacy/) © Copyright 2026, Lemongrass Consulting | [www.lemongrasscloud.com](https://www.lemongrasscloud.com/) ### Start typing and press enter to search Search